Our son has quite a collection of Transformers toys and is always asking for more. Inside each Transformer toy package is a little foldout with pictures of other Transformers toys you can buy. We pay little attention to it, but our son calls it a map and spends a lot of time staring at it. About once a day he takes the map and brings it to us pointing and says I want this one, and about every two weeks we cave and buy another Transformer toy.
Well the last time he did this we said he has to wait until X-mas, and in fact, he has to make a list for Santa. He immediately started naming this Transformer toy and this one and this one… We said wait. You have to choose 4 things to ask Santa, of those four things, one must be a book, a toy, a game and a piece of clothing.
Without pause, our son looks at his Transformer “map” and says I want this toy, Megatron, this game, Shift Tech Optimus Prime (Image 1) and then flips the map over and continues, this book, from transformer publishing and this shirt, yellow Bumble Bee tee-shirt (Image 2).
Parents: 0
Hasbro Marketing: 4
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